Category Archives: Style

Djokovic Turning Japanese on His Birthday with New Deal.

Doesn’t everyone celebrate their birthday by signing a new clothing contract?

That’s how World No. 1 Novak Djokovic spent his 25th birthday by both beginning a new clothing deal and ending abruptly one of the more tumultuous relationships in tennis marketing in some time. Continue reading

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Filed under ATP, Style

John Isner Now Wearing Lacoste on the Court.

John Isner Wearing Lacoste (Photo Coutesy of Lacoste).

For those watching the Australian Open this week, some may have already caught a glimpse of John Isner and his new look for the 2012 season. LACOSTE recently announced that the company signed a four-year deal with Isner, joining fellow American Andy Roddick who also wears the brand. Continue reading

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Filed under ATP, Style

Wilson Adds Juice to Azarenka’s Game With New Deal.

Victoria Azarenka (Courtesy Wilson Tennis)

The new year often brings new deals for various players and today Wilson Sporting Goods announced it had signed a long-term deal with Victoria Azarenka who will now be playing with the new Wilson Juice racquet. Continue reading

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Filed under Style, WTA

Sam Stosur Gets Fully Kitted for 2012 with ASICS.

Sam Stosur will literally be showing off her new status as U.S. Open champion when she starts her 2012 season in Brisbane. The Aussie star announced on her website that she has signed a new multi-year deal with ASICS. Continue reading

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Does Verdasco Really Put the “X” Back in Sex?

With Ana Ivanovic getting lots of press, both good and bad, for her pictorial in the recent swimsuit issue of Sports Illustrated, it seems only fair to show Ivanovic’s former boyfriend and fellow adidas teammate, Fernando Verdasco, in his own suggestive ad campaign for Calvin Klein’s new line of underwear simply called “X”.

The question for Verdasco, and any male tennis player for that matter, is can they really sell underwear, or anything, to anybody? Continue reading

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Filed under Style