Doesn’t everyone celebrate their birthday by signing a new clothing contract?
That’s how World No. 1 Novak Djokovic spent his 25th birthday by both beginning a new clothing deal and ending abruptly one of the more tumultuous relationships in tennis marketing in some time. Continue reading
John Isner Wearing Lacoste (Photo Coutesy of Lacoste).
For those watching the Australian Open this week, some may have already caught a glimpse of John Isner and his new look for the 2012 season. LACOSTE recently announced that the company signed a four-year deal with Isner, joining fellow American Andy Roddick who also wears the brand. Continue reading
Victoria Azarenka (Courtesy Wilson Tennis)
The new year often brings new deals for various players and today Wilson Sporting Goods announced it had signed a long-term deal with Victoria Azarenka who will now be playing with the new Wilson Juice racquet. Continue reading
Sam Stosur will literally be showing off her new status as U.S. Open champion when she starts her 2012 season in Brisbane. The Aussie star announced on her website that she has signed a new multi-year deal with ASICS. Continue reading
With Ana Ivanovic getting lots of press, both good and bad, for her pictorial in the recent swimsuit issue of Sports Illustrated, it seems only fair to show Ivanovic’s former boyfriend and fellow adidas teammate, Fernando Verdasco, in his own suggestive ad campaign for Calvin Klein’s new line of underwear simply called “X”.
The question for Verdasco, and any male tennis player for that matter, is can they really sell underwear, or anything, to anybody? Continue reading