Category Archives: Style

Djokovic Turning Japanese on His Birthday with New Deal.

Doesn’t everyone celebrate their birthday by signing a new clothing contract?

That’s how World No. 1 Novak Djokovic spent his 25th birthday by both beginning a new clothing deal and ending abruptly one of the more tumultuous relationships in tennis marketing in some time. Continue reading

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John Isner Now Wearing Lacoste on the Court.

John Isner Wearing Lacoste (Photo Coutesy of Lacoste).

For those watching the Australian Open this week, some may have already caught a glimpse of John Isner and his new look for the 2012 season. LACOSTE recently announced that the company signed a four-year deal with Isner, joining fellow American Andy Roddick who also wears the brand. Continue reading

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Wilson Adds Juice to Azarenka’s Game With New Deal.

Victoria Azarenka (Courtesy Wilson Tennis)

The new year often brings new deals for various players and today Wilson Sporting Goods announced it had signed a long-term deal with Victoria Azarenka who will now be playing with the new Wilson Juice racquet. Continue reading

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Sam Stosur Gets Fully Kitted for 2012 with ASICS.

Sam Stosur will literally be showing off her new status as U.S. Open champion when she starts her 2012 season in Brisbane. The Aussie star announced on her website that she has signed a new multi-year deal with ASICS. Continue reading

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Does Verdasco Really Put the “X” Back in Sex?

With Ana Ivanovic getting lots of press, both good and bad, for her pictorial in the recent swimsuit issue of Sports Illustrated, it seems only fair to show Ivanovic’s former boyfriend and fellow adidas teammate, Fernando Verdasco, in his own suggestive ad campaign for Calvin Klein’s new line of underwear simply called “X”.

The question for Verdasco, and any male tennis player for that matter, is can they really sell underwear, or anything, to anybody? Continue reading

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Brooklyn Decker Makes SI Cover – But Will You Buy It?

Andy Roddick, at least for a week, becomes the most admired man in tennis. Not for his game, but for the fact that his wife Brooklyn Decker was chosen as the cover girl for the always anticipated Sports Illustrated swimsuit issue. Roddick “tweeted” “still kind of flipping out about @brooklynddecker and the SI cover..anyone see the today show this morning? and check out letterman tonight.”

Also inside the pages (or webpages) is Ana Ivanovic who somehow finds a new use for a tennis net. Continue reading

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Hugh Hayden Helps Roddick with Unique Tennis Chair.

Hugh Hayden

I was able to speak with up and coming designer Hugh Hayden about his unique furniture using used tennis balls and how he’s helping out with the auction at the Andy Roddick Charity Event happening this weekend in Boca Raton, Florida.

How did you get involved with Andy Roddick’s Charity Event?
There’s an auction and gala event this Saturday (December 12th) at the Boca Raton Country Club as part of the event for his foundation. They will be auctioning off a chair made with balls Andy hit with during the U.S. Open. But since he only got to the third round this year it has other balls from some of the finals matches mixed in with it so that’s how I’m participating.

How were you able to get a hold of the balls Roddick hit during the Open this year?
Beforehand we contacted someone at the USTA and so they had someone put his balls aside that he hit with. It takes about 550 balls to make a chair so since Andy didn’t use that many in his matches we just took other balls that were used at the Open.

Tennis Chair created by Hugh Hayden.

What was the initial inspiration for using tennis balls in furniture?
At first I was making furniture out of children’s playpen balls. Then a family friend of mine whose father was an avid tennis player had all of these used tennis balls. And when I asked him why he had all of them, he said it was because we can only use them for so long and then they lose their bounce. And so from that I figured I could use the tennis balls to make chairs.

What new projects do you have coming up for 2010?
I’m not going to keep working with balls but with existing materials and objects to make chairs with a responsive back. The backs of the tennis ball chairs respond to the contours of your back when you sit in them and are quite ergonomic. So the next line of chairs will continue this idea of a responsive chair that leans back into your movement while using existing objects and salvageable materials.

For more information about Hugh, visit his website here.

For more information about the Andy Roddick Charity Weekend, click here.

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Filed under Style, Tennis