For those watching the Australian Open this week, some may have already caught a glimpse of John Isner and his new look for the 2012 season. LACOSTE recently announced that the company signed a four-year deal with Isner, joining fellow American Andy Roddick who also wears the brand.
“I am proud to represent a brand that has such strong history in tennis and sports values,” said Isner. “I am absolutely thrilled to be associated with such an amazing company and to become an ambassador for the LACOSTE brand and the René Lacoste legacy around the world.”
“Having John Isner as an ambassador for our brand in conjunction with Andy Roddick is a wonderful opportunity,” said Steve Birkhold, CEO of LACOSTE. “He will serve as a great representative as he embodies the true spirit of LACOSTE. We look forward to this new partnership that will surely bring excitement to our American fans.”