Lacoste Challenge: Re/fresh (Directors Cut) from Rob Chiu on Vimeo.
Since I am not above trying to get extra attention for my site, why not some shirtless Andy Roddick action in a commercial he recently did to promote the new Lacoste Challenge Re/fresh Fragrance for Men. Roddick’s promotional work for the French fashion company is nothing new and plenty will swoon to the sight of a hairy chested Roddick showing off his serve in slow motion in this very arty vid. But I’m a bit surprised Roddick let them shoot this one without his trademark ball cap on, allowing viewers at the very start a close-up view of his, ahem, streamlined hairline.
Anyway I sure many of you will pause and rewind this one a few times. Kudos to Rob Chiu and his team for the production.
Adjusting the Net 