Ever since the Atlanta Tennis Championships announced its return to the ATP tour, one player has been on the event’s wish list for quite some time. However, when the initial round of confirmed players was announced, Andy Roddick, who won his first ATP title in Atlanta back in 2001, was not among them. Not to be discouraged, the event used the power of social media to get Roddick’s attention that the city and its avid tennis fans wanted to see him. Well, like those that wanted the former “Golden Girl” Betty White to have her moment on the Saturday Night Live stage, it looks like Atlanta will too get its wish.
Just today on the tournament’s official Twitter account, the news Atlanta hoped for was announced in true 140 character style. “Guess which boy is back in town? @andyroddick just joined the @ATChampionships Field! That’s right, we said ANDY RODDICK!” This announcement comes after months of campaigning on the event’s Facebook and Twitter account where fans were encouraged to contact Roddick directly through his own highly popular Twitter page along with posting messages on Facebook. Though a number of other factors, including Roddick losing early at Wimbledon which may have opened up his schedule a bit this summer, could be a part of this decision, it certainly proves that social media can work just as well in sports as it does in the entertainment world in getting top stars to show up where fans want them to be.
Roddick will now be the No.1 seed in the event and is also scheduled to play doubles with Mardy Fish. Action will kick off on July 19th through the 25th. No word yet if Ms. White will show up as well, but if she does, maybe she and Roddick can get in some mixed doubles action. Just so long as Roddick’s wife Brooklyn Decker approves.
For more information about the Atlanta Tennis Championships, click here.